Ellen Holbrook - Consulting Services

Ellen Holbrook - Strategy & Marketing Consulting Services

For more information, email eholbrook@gmail.com or call 415-691-4841 (office).

Sample Services:

	Consulting with start-ups and existing companies to evaluate and assess the company's overall business concept, strategy and business plan, branding, product offerings, target audience and marketing plans.
	Serving as Interim Senior Marketing Officer or Interim Marketing Vice President while someone is on leave or while your company is doing a search.
	Market Research - overseeing qualitative and quantitative research - for your overall brand, current products, new product concepts, marketing strategies, tactics, pricing, packaging, advertising, internet strategies or whatever is most relevant to your company.
	Developing and writing strategic marketing plans so that your company's products and services can most effectively and efficiently reach your target audience, both on and off the web.
	Brand and Character Development
	Brand and Character Licensing
	Product launches and re-launches.
	Developing Strategic Marketing Partnerships
	Internet and email marketing strategy - campaigns, launches, promotions, ecommerce and community websites.
	Developing Online Communities surrounding your brand(s) and product(s).
	Creating Effective Advertising, PR and Promotional Campaigns, overseeing employees and external agencies.
	Brainstorming for New Product Development, Branding and Marketing campaigns
	Organizational Development & Outsourcing - making sure you have the right team members in the right positions to successfully execute your business and marketing plans.
	Creating Marketing Budgets, Financial Reports, P&L Statements, Measuring Effectiveness of Marketing Programs

Special Interest Areas include:

	Entertainment, Music and Comedy, Film, TV, Audio, Live Entertainment
	Character and Brand Development & Strategy
	Children's products
	Toys and Games
	Interactive Media, Portable Media & Innovative Technologies
	Health, Nutrition and Fitness

Past companies:

Brillstein-Grey Entertainment; National Lampoon; Mattel Toys (See 'n Say, Disney Infant and Preschool Toys); Hasbro Toys (Mr. Potato Head, Lincoln Logs, Tinkertoys); Berkeley Systems (After Dark, Bezerk.com, Austin Powers, You Don't Know Jack online); The Learning Company (as V.P. Marketing - Reader Rabbit, Carmen Sandiego, Oregon Trail, Sesame Street, Arthur, Pokemon, Scooby Doo, Zoombinis, etc.).

Sample consulting engagements have included:

	Serving as Interim V.P. Marketing for a company creating and launching a new website with exciting interactive reading/educational programs for grade-schoolers.
	Creating a new marketing plan, rewriting the overall business plan, and developing a new corporate website for an innovative online photographic services company.
	Doing competitive and profitability analysis, and recommending new product mix for a personal care consumer products company.
	Creating marketing plans and overseeing advertising for online startups, including a specialty retailer and a unique online employment service.
	Marketing and general business consulting to independent toy inventors and consumer software developers.

For more information, email eholbrook@gmail.com or call 415-691-4841 (office).